Kit , a very interesting messaging based CRM company, has been acquired by eCommerce company, Shopify. Kit Pro manages your social marketing so you can focus on other aspects of your business. Just connect Kit to your store, then text with Kit to accomplish your marketing tasks. Kit works with five online marketplaces.

For those who are unfamiliar with Kit , here's a video showcasing how it works:

https://vimeo.com/116822439

The announcement of the acquisition was made on the Kit blog by CEO, Michael Perry:

Today I am excited to share that Kit has agreed to be acquired by Shopify. We are thrilled at the opportunity to continue to build the future of commerce as part of the Shopify team.

I couldn’t be more thrilled and proud of what our small team has accomplished together over the years, and am truly thankful to all our customers who have been on this journey with us.

Our shared commitment to help small businesses grow and succeed is what makes Kit and Shopify such a great fit. Shopify is going to drive, support, and help us build what we envision deep into the future. Together we will make commerce great ?

On a personal level, I have been working in the SMB world since I was 7, and feel very fortunate that I get to work everyday on something I care deeply about. I am grateful for the amount of support I’ve received that allows me to do so, and I will continue to dedicate my life to this. I am ready for the next chapter and the opportunity to grow Kit at Shopify.

To learn more, visit Kit.