Jadu launches ‘Universe’ Web Experience Platform and puts ‘mobile in the middle’ of multi-channel marketing

Jadu, a global Web Content Management supplier, today announced major upgrades to its line of WCM, online forms and search tools which have been designed for Higher Education, Government and large commercial organizations. With the launch of ‘Jadu Universe’, Jadu now provides organizations with a ‘Web Experience Platform’ with multi-channel web publishing, retail and marketing tools. Jadu’s Universe platform brings together the Jadu CMS, Jadu XFP (Online Forms system), Rupa Portal (a solution that uses search as a basis for portal and collaboration functionality) and the new cloud based ‘Weejot’ mobile offering into a single, multi-channel product suite. The suite of products has been integrated and upgraded to provide a cohesive and single point of management for all online customer touch points. With in-built marketing automation and analytics, as well as powerful, non-technical content management tools, Jadu Universe provides a unified and pervasive platform that delivers the full web and mobile customer experience. The Jadu Universe platform has a new user interface that focuses on productivity. In addition, it has a re-invented template system that provides full support for responsive site design. This means that sites can render on multiple devices and be maintained by web designers without the need for template languages or proprietary code, taking full advantage of HTML5 and CSS3. Jadu has also recently announced the launch of a cloud based mobile web delivery service called ‘Weejot’, which integrates natively with the Jadu Universe Platform. The Weejot service enables non-technical marketers to create and deploy mobile web apps in minutes as well as providing a Software Development Kit (SDK) for developers to build their own mobile web apps for the service.

“We’ve focused our attention on enhancing and integrating our products into a platform with mobile in the middle,” says Suraj Kika, Jadu’s CEO. “What we have developed is a unique and magical suite of applications that makes managing the customer experience and publishing to all channels much easier.”

In 2008, Jadu announced its ‘MyJadu API’ a RESTful API to enable open data and syndicated content from its Web Content Management System. In Universe, Jadu has extended and leveraged the MyJadu API in delivering integration with its Weejot mobile service. Jadu’s apps MarketPlace is now built into the Universe interface as the best place to discover new mobile apps, widgets, Rupa portal gadgets and Form components. MarketPlace is surfaced through the new ‘Universe Search’ system which provides content discovery across all areas of content from a single query. Universe Search results page makes it easier to discover and open documents and other content items. Items can be flagged and sorted much like an email client. Additional new features in Universe include:

  • An entirely new HTML template workflow that radically reduces website implementation time and supports HTML5 and CSS3 as well as responsive design
  • Completely revamped marketing analysis tools to provide powerful marketing automation and user experience reporting
  • Real-time dashboard reporting on site activity and marketing intelligence as well as CMS administrator activity
  • Deeper social media integration adding Twitter, Facebook and Google+ integration
  • Out of the box SharePoint connectivity
  • Real time mobile web publishing system based on Jadu’s ‘Weejot’ service
  • Content migration assistant to speed up the process of migrating content
  • Powerful developer tools with the upgraded MyJaduAPI REST interface

“Jadu is obsessed with making great products that our customers can use to deliver great experiences for their customers,” says Suraj. “Mobile driven web traffic has reached tipping point and Universe makes it outstandingly easy to publish in real-time to any device.” Jadu has long been the leader in the UK Government and Higher Education markets and has specialized in building high security and scalability into its products. The company incorporated in the USA in 2010 and has already sealed an international reseller deal with SunGard Higher Education as a web experience offering for its higher education customers. The company recently announced that its XFP forms product has been deployed for the UK Government’s website Directgov. Other recent customers include Messiah College, Coppin State University, City of Edinburgh Council, University of Leeds as well as a host of other higher education institutions, government agencies, charities and commercial businesses. Jadu will release the new Universe Platform in Q2 of 2012.