Instapage is a popular landing page builder that allows you to design and publish landing pages for your product or service.
The platform, which starts from $29 per month, makes use of a drag-and-drop interface, and integrates with over twenty marketing tools and CRMs, including Mailchimp, InfusionSoft and Salesforce.
With this review, I’m going to run through the entire landing page construction process, to test just how good looking (and how well functioning) those landing pages are.
The sign-up process with Instapage is pretty simple. You can create your account via email or various social networks and there’s no need to get the credit card out either, thanks to the 45 day free trial.
Once you’ve completed your sign-up, you’ll receive a welcome email from Instapage with an invite to attend a webinar called ‘Mastering Instapage in 30 Minutes’. It’s definitely worth a watch, but don’t worry if you don’t have the time – it’s all pretty easy to navigate.
Building Your Landing Page
You have a few options to choose from when building your landing page. You can customize it from scratch, or you can opt for a pre-built template depending on how much time you want to invest in it.
There are over 70 templates available and they’re categorized into lead generation, webinars, click through, mobile app, and thank you pages. However, if none of the available templates take your fancy, Instapage also partners with Themeforest to provide a number of premium templates.
Personally, I think many of the free templates are just as good – if not better.
Once you have selected your template, the WYSIWG (What You See is What You Get) editor is your next port of call.
The drag-and-drop functionality will ensure that your landing page looks exactly as you had envisioned, and you can edit or add elements using the menu bar on the top left hand side of the page. Instapage is also mobile responsive and you can preview your page on both a desktop and mobile device before hitting publish.
If you get stuck – the ‘help’ button is on hand. Honestly, though, you’re not going to get stuck. This stuff is simple. I had a landing page designed in less than 30 minutes, and my level of IT knowledge ranks just slightly above ‘turn it off and on again’.
By clicking the help button, you can restart the Instapage tour, talk to a support rep, or simply have another read of the ‘how-to’ documentation. The undo/redo button is also available if needed.
Onboarding Your Team
With the Pro account, Instapage allows you to add users as either ‘admin’ or ‘members.
Admins have access to manage the account, edit pages, and add domains and users.
Members can only view or edit pages which you allow them to access.
This option is available by clicking on the (+) sign in the upper right hand corner of the dashboard.
To add a new user, you simply insert their name, email, permission status, and which pages they can edit and/or view. After you’ve added a user, they will receive an email notification to let them know.
Instapage recently launched a new integrations dashboard offering over 20 other Saas tool integrations, including Mailchimp, AWeber, and Zoho CRM. The new dashboard makes it simple to connect your CRM provider, optimization tools and email marketing service in the one place – with very little hassle.
After you’ve completed the 45 day free trial, Instapage offers 3 account types depending on your requirements. You can choose whether to pay monthly or yearly – but it’s worth noting that the annual payment is 25% cheaper.
The basic annual package is $29 per month, but if you’re working with a team I’d recommend opting for the professional option at $55 – as you’ll need the extra features if you want to add team members. For more information on Instapage pricing and services, click here.
Overall, I think that Instapage is a great option for anyone who wants to get a quality landing page online quickly and I can definitely recommend it.
A well designed landing page can make or break your marketing campaign and rushing it is not the way to go. Instapage’s templates and customization features make it easy for anyone to create the exact page that they’re looking for, to a professional standard, in a short period of time.
You don’t have to be a professional web developer to design your landing page using Instapage, but everyone who views it will think that you are.
Have you tried Instapage out for your business? We’d love to know how you got on. Why not let us know in the comments below.
Gráinne Logue is an experienced content writer and marketer based in Dublin, Ireland. She loves working with businesses across the world to help them to find their voice and communicate with their target audience. She has a diverse range of expertise with over 10 years of experience in sales, ecommerce, start-up ventures, digital marketing, advertising, media, and recruitment. You can get in touch with Grainne at www.grainnelogue.com or catch her on Twitter @grainnelogue.