Fatwire announces new release of digital asset management solution by EMC

FatWire Software, the leading provider of Web Experience Management (WEM) solutions, today announced that it is offering the newest release of EMC® Documentum® Media WorkSpace, a central component of the FatWire Digital Asset Management solution. This solution enables interactive marketers to maximize the value of rich media to drive brand consistency, marketing effectiveness and cost efficiencies.

FatWire offers Media WorkSpace, EMC Documentum Digital Asset Manager and EMC Documentum Content Transformation Services as FatWire’s comprehensive solution for Digital Asset Management. FatWire selected these EMC products for their leading capabilities enabling marketers to easily work with rich media as a part of multi-channel marketing campaigns. The FatWire Digital Asset Management solution is a component of the strategic partnership between FatWire and EMC announced earlier this year, in which EMC also offers FatWire Web Experience Management as their solution for the web, and the two companies work together to deliver solutions for interactive marketing.

Effective marketing today increasingly requires use of digital assets such as images, videos, audio and presentations, across multiple channels. The web has become a primary channel for businesses, and the use of digital assets online is critical to marketing success. The FatWire Web Experience Management (WEM) product suite enables organizations to build and deliver an engaging online experience for site visitors, complete with content targeting, user-generated content, gadget-based personalization, delivery to web and mobile channels, and other modern features that are needed by marketers. Media WorkSpace offers a powerful complement to FatWire’s WEM capabilities, as it enables organizations to easily work with digital assets and to seamlessly deploy them in the online channel via integration with the FatWire suite.

“We are thrilled that FatWire has selected EMC’s digital asset management solution,” said Paul O’Brien, vice president and general manager of Information Access, Information Intelligence Group, a division of EMC. “Documentum Media WorkSpace makes it easy for marketing professionals to work with rich media, and its integration with FatWire’s Web Experience Management suite creates a leading solution for interactive marketing across channels.”

Media WorkSpace offers a best-in-class solution for marketing teams to manage digital assets. Advanced features for working with images, video, audio and presentations make it simple to manage and manipulate assets for use as a part of marketing campaigns. The user interface is extremely easy to use and is built on Adobe Flex for a rich user experience. Users have personal dashboards tailored to their roles with notifications, alerts and asset status indicators built in, to make working with digital assets an intuitive process. Collaborative and social features such as the ability to create and manage collections of content, with annotations, comments and rating of assets, make working as a team around marketing content and campaigns easy and efficient.

“Rich media is a critical element of an engaging online experience, and effectively managing these assets is essential to interactive business success,” said Yogesh Gupta, president and CEO of FatWire Software. “This new release provides next-generation digital asset management capabilities that together with FatWire’s Web Experience Management portfolio, offer an unmatched solution in the market for enabling customers’ online initiatives.”

About FatWire

FatWire Software provides Web Experience Management (WEM) solutions that power the web presence for some of the world’s largest organizations and most trusted global brands. FatWire’s technologies provide the platform for organizations to deliver an engaging web experience, with tools that are easy to use and built to scale. With FatWire, enterprises can use the web to drive revenue, customer loyalty and business efficiencies. Headquartered in Mineola, New York, FatWire serves more than 500 customers in industries including financial services, media, technology, manufacturing, public sector, retail, healthcare, and more, from offices in 11 countries.

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