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At the 2010 Synergy Worldwide Customer Conference this week, Ektron announced a new Enterprise Technology Partner Program. The initiative aligns Ektron with market leaders such as Brightcove, Lionbridge and Webtrends to provide comprehensive, integrated solutions that protect and measurably enhance customers’ enterprise technology investments.
“CIOs and CMOs have made significant investments in technologies like analytics, customer relationship management, eCommerce, globalization, marketing automation, search, social networks and video. Companies are not looking to replace these existing investments; instead, they want to derive more value from them,” said Bill Rogers, founder and CEO of Ektron. “The fact that Ektron is not focused on hyped point solutions, but true technical integrations that extend the value of our technology with the market-leading technologies of our partners is a key differentiator for us.”
Among Ektron’s new Technology Partners are:
• Brightcove, a cloud-based online video platform, is used by media companies, businesses and organizations worldwide to publish and distribute video on the Web. “Media publishers today are surrounded by an increasingly fragmented landscape of devices and destinations, which present both new opportunities and challenges,” said Jeff Whatcott, senior vice president of marketing at Brightcove. “Partnering with organizations like Ektron enables our mutual customers to better navigate this new landscape and enhance their site experiences while also increasing customer engagement and adoption.”
• Lionbridge Technologies, Inc. (NASDAQ: LIOX) is a provider of translation, development and testing solutions. Global organizations rely on Lionbridge to increase international market share, speed adoption of global products and content, and enhance their return on enterprise IT investments. “The Connector that we have built with Ektron ensures that Lionbridge clients have seamless global content functionality through Freeway, our client facing-portal,” said Henri Broekmate, SVP of Worldwide Operations, Lionbridge. “This integration is another part of our strategy to offer technology-led solutions that accelerate time to market and increase our clients’ global competitive advantage.”
• Webtrends is the global leader in mobile and social analytics. Webtrends enables digital marketers to create measure, and improve their efforts across digital channels to maximize return on digital investments. Webtrends products and services are trusted by thousands of leading brands and global organizations, including Microsoft, Toyota, Visa, Barclays and The New York Times. “Ektron recognizes the significant value in analytics solutions and the power of integrated analytics options,” said James McDermott, vice president of business development at Webtrends. “Deep integration like Ektron’s ensure that our mutual clients maximize their marketing investments and build strategic customer experiences.”
Other notable Ektron integration solutions include Facebook, Microsoft Search Server, SharePoint and Salesforce.com.
“Developing meaningful technology partnerships is an area of importance for Ektron because we honor the existing relationships and investments that enterprise customers already have,” added Rogers. “We are aligning with the best and the brightest technology leaders to ensure ‘whole enterprise’ success for our customers and partners alike.”
More info: http://www.ektron.com