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Despite the recent financial and economic recession, online shopping is reported to continue growing. These days customers want shopping to be quick and easy, while businesses want to increase sales by making their online shops popular with consumers. This is why experts are working on user-friendly eye-catching ecommerce websites to make them as effective as possible. Here are four tips on how to create an effective site effortlessly.
1. Make security your top priority
Customers tend to buy from services they trust, so if your website is 100 per cent secure, make your customers aware of this. An SSL certificate is the right way to do this. SSL (Secure Sockets Layer) is a standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral; this means ecommerce websites with the SSL certificate are able to prevent third parties from unauthorised access to the user’s information and protect all data. According to experts, installing this security tool is the first step towards starting a relationship with customers who are ready to trust you their credit card numbers, addresses and other private data.
2. Focus on compelling copy
Content is your chance to communicate news to your clients and convince them that your products and services are exactly what they need. Web surfers tend to scan information displayed on ecommerce websites rather than read it. It’s usually headings and subheadings that capture the user’s attention; therefore they need to be informative and enticing to encourage the customer to read the body for detailed information.
In the body, focus on benefits of your products and services rather than their qualities. Arrange the points properly using bulleted lists and keep them short and concise yet informative. Well-organised data is known to be quick and easy to read, whereas emphasis in the form of lists will subconsciously draw the visitor’s attention.
3. Ensure site navigation is user-friendly
Turning visitors to customers might be challenging. The fewer questions arise when they browse your site, the more effective and user-friendly it is. A lengthy complicated sign-in process that can force them to change their mind at the last minute is probably the last thing you want to offer them when closing the deal. Ecommerce websites that are easy to navigate are likely to be a success on the e-market where competition for the customer is stiff and novel ecommerce solutions are being introduced all the time. You need to make it clear what your customers need to do to find the way from point A to point B and where they should click to complete a transaction.
4. Deliver high quality services
Start providing customer services before visitors to your ecommerce websites turn into buyers and keep on servicing them after the deal. Information they’re looking for on your site should be fast and easy to find, links should be easy to recognise and transactions need to be simple to complete.
Post-purchasing contact is fundamental too. Consumers will appreciate if you send them a ‘thank you’ email for every purchase they’ve made on your site and are likely to buy from you next time. If there is a discount they can get with the next purchase, informing them officially in the form of an electronic letter is a great way of promoting business-to-customer relationships at the lowest costs.
An ever growing number of consumers are now turning to ecommerce because it’s a safer, quicker and easier way to shop online. This makes it more important than ever to create ecommerce websites that work both for your business and customers.