DotCMS has announced the release of version 3.5 of their popular java based open source content management system. In keeping with the customer experience management trend, this new release brings numerous personalization tools such as personas, targeted content and more to their customers.
"We designed our Rule Builder, personas, targeted content and personalization capabilities fully intending them to be readily usable by everyday digital marketing teams, without requiring developer muscle," said dotCMS CTO, Will Ezell. "At the same time we didn't forget developers. Supporting our everything-is-content philosophy, targeted content, rules and personalized digital experiences can be fully customized or extended using dotCMS built in APIs for more complex interactions or integrations with third party systems."
"With dotCMS 3.5, we're breaking down traditional barriers in digital experience management. We're now delivering features that are not usually available or easily accessible to marketers in other systems," said, Tim Brigham, dotCMS, CEO. "We have a proven track record of being able to balance dependencies among technical and non-technical stakeholders in digital experience management. The flexible features sets presented in dotCMS 3.5 are a demonstration and proof of our commitment to empowering the entire digital team with the tools they need to get results."
Check out the video below showcasing some of these new features:
As DotCMS is an open source product, you can download this release and test these new features out for yourself from here: http://dotcms.com/content-management-system/targeted-personalization-cms