Act-On Software, the marketing automation system aimed at small and medium sized businesses, has announced its 'Advanced Social Media Module', which will help segment audiences based on their social media activity. The new module brings about scheduled social publishing, social analytics, content recommendations, and more.… Read More →
Act-On's fresh approach to marketing automation and email marketing gives you full functionality without the complexity other systems impose on you. Their streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster. Integrate your CRM, webinar management and other tools too, most with one click.
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A joint study between Act-On Software and Demand Metric has shown that 84% of marketers are moving away from inbound marketing. Instead, what we're seeing is a merge between inbound and outbound marketing – forming something that Act-On and Demand Metric are calling 'Allbound Marketing'. The Emergence of Allbound Marketing? According to Act-On and Demand Metric, marketing across the buyer's journey now requires an “Allbound” strategy to be effective.… Read More →