Daydream Announce Public Beta Release of FocusOPEN .NET Open Source Digital Asset Management System

Leading digital asset management vendor, Daydream, have announced a public beta release of their .NET open source digital asset management system, FocusOPEN under an Affero General Public (AGPL) open source licence. Offering a public release marks a strategic change for Daydream, who have been providing high-end enterprise digital asset management software to corporations worldwide since 1995.

“Although traditionally we have concentrated solely on the enterprise tier of the DAM market, we found increasing demand for our software and services from smaller businesses and creative agencies. We always offered our software with an open source licence, but until now we avoided a public distribution because our service delivery operations were oriented towards the needs of our enterprise clients. Therefore, prior to a full public release, we made significant investments into our support infrastructure to ensure that the user experience is a positive one.” said Ralph Windsor, Managing Director of Daydream.

“The Open Source (AGPL) Edition of FocusOPEN provides a ‘tried-and-tested’ fully featured DAM system derived from our existing enterprise product that users can download from our website without charge. It has many of the features of its enterprise counterpart such as a dedicated asset transcoding server, embedded metadata support, multi-branding, full text search, faceted search, taxonomies, asset permissions and workflow for usage management as well as ingestion.” Windsor continues.

FocusOPEN is the only fully supported .NET open source DAM system available and promises to radically shake up this segment of the digital asset management market, which has hitherto been characterised by a limited selection of expensive and proprietary solutions. Daydream have set up a dedicated product website with a range of community support facilities. All registered users are provided with their own account where they can also manage additional service subscriptions.

“We have a package of associated services like hosting, SaaS, priority support and consulting. Users can also take advantage of some fantastic early bird offers, including sizeable discounts on any paid for services they might need to help them implement FocusOPEN in their organisation.”

Daydream also plan to reach out to the developer community and channel partners with the FocusOPEN Developer Network and a reseller programme. A public Commercial Edition is also planned for release shortly after the Open Source edition leaves the beta phase at the end of September 2010.

For further information, to trial or to download FocusOPEN Open Source (AGPL) Edition, visit the product website at