CrownPeak Unveils Digital Asset Management Solution

By Kaya Ismail November 18, 2014 News & Headlines

CrownPeak’s newly announced Cloud Content Management Platform will make Digital Asset Management (DAM) functions available as a service.

Since its launch in 2001, CrownPeak Technology has provided a software-as-a-service open cloud platform for Enterprise Web Experience Management. CrownPeak is positioned as a “Visionary” in 2014 Magic Quadrant for Web Content Management (WCM) by Gartner, Inc

With this new DAM solution, content editors can centrally manage the brand experience from a single place, with changes published to any webpage using the asset. Also, digital marketing teams can deliver a consistent experience through streaming and standardized brand compliance.

Let's take a closer look at what CrownPeak are now offering.

Streamlining Asset Curation & Editing

CrownPeak Technology, provider of the enterprise’s only open cloud platform for Web Experience Management, has released a new Digital Asset Management (DAM) offering, available now to its enterprise customers and digital agency partners. The company’s unique DAM service makes global management of digital media assets across all of an organization’s web properties quick and easy.

Digital marketers choose CrownPeak’s multi-tenant cloud content management platform to create rich, personalized web experiences for customers. As part of any brand’s global website management effort, CrownPeak DAM eliminates many of the extra steps normally required to manage, organize, edit, deploy and regulate digital media files. The service provides the following benefits to enterprise marketing and agency client website teams:

  • Asset Curation. Organize and categorize digital assets at will, then easily police where they are deployed, regardless of the source content’s location.

  • Standardized Editing. Normalize image editing functions across all global web properties, supporting collaboration and taming inefficient DAM workflows.

  • Increased Control. Unify brand identity, image quality, asset versioning and compliance across the enterprise in one comprehensive cloud tool.

A Unified Cloud View of All Digital Assets

CrownPeak’s DAM solution is able to openly access and manipulate digital media assets stored in a variety of third party marketing tools such as Dropbox, Google Drive, Sharepoint, Box and Veeva.

This means that website development and management teams tasked with creating better online customer experiences on a global basis can more easily enforce a unified, consistent brand look and feel – no matter where their digital assets are stored.  

CrownPeak's Chief Product Officer, Carl Sutter, made these comments upon the release of CrownPeak DAM:

“The prevalence of un-integrated and niche DAM products in the market left unaddressed a number of key challenges felt by digital marketers. CrownPeak DAM helps eliminate errors in what has traditionally been a very inefficient team workflow for asset management. Most DAM offerings don’t sync directly with the CMS. With our cloud content management platform, the more backend digital asset repositories that integrate via our open API or pre-built connectors, the more optimized a brand’s entire DAM effort can become.”

Meanwhile, Paul Juedes, senior director of enterprise digital marketing at CoreLogic, made these comments:

“Digital marketing teams work feverishly to feed each prospect’s ravenous appetite for digital content. A cloud content management platform with an integrated DAM is now a necessity. Solutions like CrownPeak DAM can streamline and simplify the way organizations manage their digital assets in a central, secure way. Moreover, a good DAM implementation is a strategic competitive advantage. It allows organizations to meet and exceed every customer’s expectations for a great content-driven experience with brand consistency.”

CrownPeak Digital Asset Management Features

Designed to empower web content authors and editors, CrownPeak DAM comprises the following features and functions:

Access

CrownPeak DAM tracks and organizes digital assets across the enterprise with native platform integration to best-of-breed data and content sources where digital assets may be stored. It manages the seamless flow of image files, audio and video – independent of their location. CrownPeak is also compatible with third-party storage, enterprise content management and document management applications.

Organization

CrownPeak DAM allows users to filter and classify digital assets by tagging attributes such as file type and meta-data tags (e.g. “product photos”) or by creating named collections (e.g. “Fall campaign”). Assets can be browsed, searched, moved and manipulated across the entire website portfolio from a single interface – eliminating asset redundancy. Collections allow web teams to provision special access in support of cross-team collaboration.

Editing

CrownPeak DAM provides a unified, intuitive set of tools for image editing across all websites, efficiently eliminating unnecessary image rework. The Image Optimizer feature creates pre-packaged, optimized images for mobile, tablet or web with a few clicks. Finalized images can then be quickly and consistently published across all global websites. Any saved changes roll out automatically on production sites that use the image as well as to its original location.

Previewing

CrownPeak DAM powers rich media preview of still image thumbnails and full web pages with adjustable sizing.

Enforcement

CrownPeak DAM empowers brand owners to enforce compliance of digital assets with definitive or optimal quality standards, supported by layered security and rich team workflow built right into the CrownPeak platform. Collect and tag assets by expiration date or copyright, for example. CrownPeak can also integrate its capabilities with third-party digital rights management and governance monitoring tools. 

Getting your hands on CrownPeak DAM will be easy, thanks to it being fully integrated with CrownPeak’s cloud content management platform and is available immediately with the click of a button.

CrownPeak DAM is an optional offering that CrownPeak activates for customers and comes packaged as part of the Advanced Platform edition, which exisiting customers will be glad to hear. The company will make pricing information available to interested parties.

To find out more about CrownPeak DAM, visit the CrownPeak website.

Also, be sure to check out CrownPeal via our CMS Directory.

Kaya Ismail

Kaya Ismail Author

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