CrownPeak merges with ActiveStandards and raises $50 Million to form new DXM company

CrownPeak has announced a merger with ActiveStandards, a company that is focused on the Digital Quality Management sector. The combined company will provide clients with the only cloud-first DXM platform that features built-in DQM. In connection with the merger, the company has confirmed a $50 million investment by K1 to support the anticipated re-launch as well as future product enhancements.

According to the announcement, the resulting company will still carry the CrownPeak name. CrownPeak will offer next generation solutions for SaaS DXM, through super-fast, multi-site, enterprise deployments that will create exceptional, high-quality customer experience moments, across all digital touchpoints – through one powerful and accessible platform.

“As global enterprises undergo a transformation in digital marketing they are increasingly challenged to deploy and maintain high-quality digital experiences across many touchpoints,” said Jim Yares, CEO of CrownPeak. “Our powerful union with industry leader, ActiveStandards, and support from K1 will allow us to address and surpass this need. We will offer clients the clear solution to manage and deliver rich and consistent content-driven customer experiences.”

“The combination of CrownPeak’s and ActiveStandards’ market leading solutions creates a platform that will transform the way brands communicate, relate and connect with their customers,” said Neil Malik, CEO of K1. “The industry is primed for a development of this magnitude and we are excited for continued investment in this partnership.”

“We are thrilled to be joining forces with CrownPeak as we share a common vision of how to empower global enterprises with the technologies they need to improve their customer experience at scale,” said Simon Lande, CEO of ActiveStandards. “Our union takes place at a defining time and uniquely positions us to move the technology frontier forward.”

Prior to the merger, CrownPeak and ActiveStandards maintained an integrated offering with several joint clients including some of world’s largest insurance, financial services and pharmaceutical companies. The ActiveStandards platform will take on the “CrownPeak Digital Quality Management” name and remain available as a standalone solution. The company will continue to build on its suite of award-winning integrations with other Content Management Systems and Marketing Technology providers.

Available integrated capabilities include:

  • A native, cloud shared-service platform to standardize development of websites and Digital Experience Layers across large enterprises,
  • The ability to enforce quality and compliance standards across every website, both pre- and post-publication,
  • Dashboards providing visibility across every digital touchpoint and
  • A flexible deployment architecture that enables digital experiences to be deployed as “front end” across multiple legacy applications to rapidly create modern, high-quality digital experiences.

Check out CrownPeak in the CMS directory.