Cross Platform CMS for AR and VR ‘Game Changer’ for Future of Content

With  revolutionary technologies such as virtual reality and augmented  reality becoming more widely adopted by the education and business  communities across the world, the need for dedicated content management  systems to facilitate content creation for AR and VR is more urgent than  ever. And while many have introduced systems for either AR or  VR devices, the experienced team behind Fectar has become one of the  first in the world to launch a full, cross platform solution along with  accompanying app.

Trialled  in the Netherlands throughout 2019, the innovative no-coding cross  platform publishing solution has been readily adopted by schools,  universities and business users, with hundreds signing up in just three  months.. Now available to educational institutions and other  organisations worldwide, the cloud-based Fectar Studio platform enables  content creators to publish interactive AR and VR presentations to  Android and iOS smart phones and tablets, as well as to VR devices  including Oculus GO and Oculus Quest. There are plans to introduce  compatibility with more devices such as the HTC Vive within the coming  months.

Fectar  Studio also differentiates itself from other content management systems  through improved features and functionality. While the recent trend has  been for CMS tools to offer content only, Fectar Studio provides users  with more options, such as the addition of buttons, hyperlinks,  questions, navigation, audio, and more to create engaging interactive 3D  AR/VR content.It also allows users to track how their creations are  being used with easy to access statistical data.

Eugène  Kuipers, CEO and Founder of Fectar says, “AR and VR just got easy.  Within just a few weeks of our initial launch in 2019, the level of  interest and adoption was astounding. Schools and business users alike  have been quick to embrace the incredible potential of augmented and  virtual reality and deploy Fectar Studio and our app to create and view  beautiful and engaging presentations using AR and VR.

“We’ve  already witnessed fantastic results, especially in the education field.  A number of our users reported double-digit increases in revenue and  reductions in training costs while simultaneously reaching a whole new  level of customer and student engagement. We really are at the start of a  new era of content creation, and we’re confident this is a true game  changer for the industry.”

While  virtual reality — a fully simulated experience — and augmented reality —  the art of overlaying simulation onto a real world environment — are  becoming increasingly utilized within the business and school setting,  these technologies are still very much in their early days, and many  apps that are being developed are designed exclusively for a single  platform or a single usage. This introduces a problem for businesses and  schools who want to engage with audiences who are using the  ever-growing selection of AR and VR devices available on the market.

A  further obstacle that has shown to be standing in the way of AR and VR  content success is the need for businesses and educational content  creators/publishers to utilise an in-house or outsourced development  team to change their content. Fectar directly addresses this concern  with a CMS, Fectar Studio, which can be managed without any technical  skills. Designed by a team of multiple award-winning developers,  creatives, and serial entrepreneurs, the simple system can be used  easily by anyone.

Fectar  Studio is already being widely adopted within the education, media and  design, manufacturing, retail, and real estate sectors, with many other  industries showing interest in the unique CMS and app. The Fectar team  is currently offering free weekly online courses for content creators  across all industries, providing them with the knowledge they need to  get started with the CMS.

Businesses  can now apply for a free 14 day trial of Fectar Studio through the  website. You can download the free Fectar app to view more than 100  different free use cases created by partners. Content creators can  register interest for becoming part of the global partner network.

To find out more about Fectar and Fectar Studio, visit