In physics, the word "amplitude" is defined as the maximum extent of a vibration or oscillation measured from the position of equilibrium. OK. Unless you're a math nut, that might sound a little heady. But factor out the quantum mechanics and "amplitude" is really just a means of analyzing the range of quality for a process or phenomenon. In that sense, it's as relatable to... Read More →
Talking with Casper Rasmussen is, in a word, cool. I don't just mean cool like he's some newfound celebrity, hanging out behind a velvet rope at the "Coolest Tech in Town Club" (a nod to Forrester's Joe Cicman). And it doesn't hurt that he's based in a hip city like Copenhagen, helping to lead a global digital agency during a period of seismic change. All points... Read More →