Author

Gráinne Logue

Browsing

Targeted landing pages provide an excellent way for your sales and marketing teams to generate leads and create user personas. A well-designed landing page can lead to a huge increase in conversions for your business, but building one can be an overwhelming task at best. Here’s how to build a landing page that works. There are so many design options available that many business owners struggle to find the “perfect fit” and paralysis by analysis becomes a very real thing. With the 100s of possible ways to build a landing page, how do you combat this indecision and create a landing page that actually converts users? First, let’s examine the key elements of any successful landing page. Identify And Address The Need Of The Visitor Research by Statistic Brain has shown that a user will generally spend around 8 seconds on a landing page before deciding whether to hang around.…