Amplitude, a digital optimization platform trusted by leading brands like Ford and Walmart, today announced the launch of two new tools: Experiment Results, a new feature of Amplitude Experiment, and new innovations within the Amplitude Analytics suite – including Campaign Reporting. These new tools will enhance Amplitude's insights around digital optimization and growth... Read More →
College basketball wasn't the only madness in March. Last month, we saw a bevy of action across the court as platform players "picked and rolled" (that's a basketball term, BTW) around their position on Gartner's 2022 Magic Quadrant for DXPs. Gartner's annual analysis of digital experience platforms can have both a validating and chilling effect on vendors. While Acquia and Optimizely continue... Read More →
Now that we have that Oscars business behind us (mostly), let's raise our glasses to 2021, shall we? You'll live in our hearts as being "slightly less bad" than the year before. And that's saying a lot. Refusing to be upstaged by your predecessor, you did everything you could to repeat the agony of 2020 – a year that only Satan could date. To summarize: if the Delta wave wasn't enough,... Read More →
It's hard to follow an act like the Academy Awards, especially after Sunday's "slap heard 'round the world." But hey, we'll give it a shot – and do it with decidedly less controversy and no long-winded speeches: Today, we're proud to announce the winners of the 2021 CMS Critic People's Choice Awards! From our entire editorial staff, we'd like to start with a big THANK YOU to our... Read More →
MACH is accelerating a bit like... well, Boeing's X-37 orbital spacecraft. Just how fast can this experimental plane go? According to several sources, it can easily reach speeds of MACH 25. MACH 25. Wow! That's fast. And it's exactly how the growth of MACH has felt: like we're heading into orbit. What's fascinating is not just the velocity at which MACH has taken off, but the community... Read More →
