Articles

Mike Johnston

By Mike Johnston

October 2, 2018

From product managers and marketers to UX designers and researchers to CX professionals and executives, everyone has a business need to connect with their customers and end-users. The ability to do this face-to-face, whether it is virtually — through a webcam or smartphone — or in person, there is an added benefit to seeing the user and being able to read non-verbals and observe... Read More →

Mike Johnston

By Mike Johnston

October 1, 2018

Software AG today announced the acquisition of Built.io, a San Francisco-based market-leading iPaaS company. Founded by serial entrepreneurs Nishant Patel, Neha Sampat and Matthew Baier, software vendor Built.io introduced its iPaaS offering, Built.io Flow™ in 2015. It has subsequently been named a Challenger in Gartner’s 2018 “Magic Quadrant for Enterprise Integration Platform as a... Read More →

Mike Johnston

By Mike Johnston

October 1, 2018

Cendyn, the leading provider of hotel CRM and hotel sales platforms in the hospitality industry, announced a new partnership with Hedgehog, a digital consultancy, to integrate Cendyn's eInsight customer relationship management (CRM) solution with the Sitecore® Experience Platform™ (CXP) to deliver powerful personalized digital experiences.The agreement will enable Hedgehog to tap Cendyn's... Read More →

Adobe to Acquire Marketo

Adobe to Acquire Marketo

Mike Johnston

By Mike Johnston

September 24, 2018
Mike Johnston

By Mike Johnston

September 24, 2018

Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, for $4.75 billion, subject to customary purchase price adjustments. With nearly 5,000 customers, Marketo brings together planning, engagement and measurement capabilities into an integrated B2B marketing platform. Adding Marketo’s... Read More →

Mike Johnston

By Mike Johnston

September 20, 2018

The world of social media marketing is a fast-paced one. Trends come and go, and if you want to stay on top of your game you need to apply strategies that are up-to-the-minute. Here are six of those marketing trends that really make a significant impact – penetration-wise – this 2018. We still have one quarter to go this year, and that’s still plenty of time for you to implement these... Read More →

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