Articles

Adobe to Acquire Marketo

Adobe to Acquire Marketo

Mike Johnston

By Mike Johnston

September 24, 2018
Mike Johnston

By Mike Johnston

September 24, 2018

Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, for $4.75 billion, subject to customary purchase price adjustments. With nearly 5,000 customers, Marketo brings together planning, engagement and measurement capabilities into an integrated B2B marketing platform. Adding Marketo’s... Read More →

Mike Johnston

By Mike Johnston

September 20, 2018

The world of social media marketing is a fast-paced one. Trends come and go, and if you want to stay on top of your game you need to apply strategies that are up-to-the-minute. Here are six of those marketing trends that really make a significant impact – penetration-wise – this 2018. We still have one quarter to go this year, and that’s still plenty of time for you to implement these... Read More →

Mike Johnston

By Mike Johnston

September 12, 2018

BloomReach, Inc., the Digital Experience Platform company, has now begun arming enterprises with a superior weapon in their battle against the Amazons of the e-commerce world. Today at the DMEXCO trade show in Cologne, BloomReach launched their DXP for Commerce that gives retailers, brands, distributors and manufacturers the ability to quickly offer a highly relevant and personalized digital... Read More →

Gráinne Logue

By Gráinne Logue

September 2, 2018

The Superdesk website says that the company is “more interested in saving journalists from being used as robots than we are in the fantasy of robots becoming journalists.” That’s a bold goal given the demands placed on journalists, news agencies and media organizations in the current environment.But Sourcefabric, the team behind Superdesk, are very close to making this happen with their... Read More →

Josh Althuser

By Josh Althuser

August 31, 2018

Choosing the right e-commerce platform is essential for your business. In order to thrive online, your business will need an exceptional website, one that seamlessly melds the digital and physical shopping experiences.Magento and Shopify are two of the most popular e-commerce platforms. Both are great choices for businesses of all sizes. However, it’s good to take an in-depth look at both to... Read More →

Get the latest on CMS

Sign up for news and alerts from across the digital experience stack

    We use cookies to provide and improve our services. By using our site, you consent to cookies.