Articles

Mike Johnston

By Mike Johnston

October 5, 2016

It was a mild yet sunny October day in Paris, and just a short distance from the world famous L’arc de Triomphe, the eZ Conference 2016 was about to kick off.Before I get into the conference itself, let me just take a moment to comment on the superb venue.The Châteauform' City Le Cnit is a relatively small building in comparison to the stunning skyscrapers that surround it, but its... Read More →

Mike Johnston

By Mike Johnston

October 4, 2016

LemonStand, the eCommerce solution for medium, large, and enterprise-grade brands, has revamped its content management system with a flurry of new features. Now, it's more than just a sofware that can sell – it's a software that can be leveraged to design, create and publish content to grow website traffic and engage customers. Content Marketing Meets Commerce LemonStand has made this move... Read More →

CMSContent Managemente-commerceLemonStand
Mike Johnston

By Mike Johnston

October 3, 2016

Customers are people.Whether you’re in B2B or B2C sales it is people who make the decisions be it individuals or groups of people and they all share on thing in common: personas.What is a Customer Persona?A customer persona is a thorough understanding of who you are selling to so you can deliver the proper digital experience. It consists of a customer’s job title, department, product... Read More →

Mike Johnston

By Mike Johnston

September 30, 2016

A document management system (DMS) should – first and foremost – manage your documents. But a genuinely valuable DMS will do so much more. In this rapidly evolving world of technology, businesses need to be as agile as possible in order to keep up with the competition, and in order to meet the demands of their customers and clients. So, what features should a stellar document management... Read More →

Mike Johnston

By Mike Johnston

September 29, 2016

When paper was invented by the Chinese back in 105 AD, the possibilities seemed endless.Today, paper is still used by companies across the world to physically archive important information, personal data, records, accounts, and so forth. For so long, it all seemed like a great idea.But as we advance further into the digital age, it’s clear that brands everywhere are beginning to feel the... Read More →

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