Are You Using Reverse Proxy?

By Mark Michael May 23, 2017 Articles and Editorials

Reverse Proxy is the tool performance marketing agencies need — in order to keep up with the changing mobile web.

Simply put — Reverse Proxy creates a mirror image copy of the advertiser’s website with all of the content the same, except phone numbers can be replaced with call tracking and the ability to add embedded analytics is a lot easier. DevHub’s proxy technology can read a current site/ landing page’s content and can replace key actions with those that are measurable i.e. calls, form fills, downloads, coupons etc.

As more retailers are getting better at building their web experiences i.e. websites. Reverse Proxy allows brands/ agencies to mirror a site on a unique domain. This is important as agencies need to place their analytics in order to optimize search engine marketing campaigns. Utilizing reverse proxy allows agencies to use their internal tags, A/B testing and analytics to measure ROI without having the client administering shared access or placing new tags - while protecting sensitive site data.

DevHub's proxy technology is getting smarter by the minute as new platforms get analyzed and the ability to proxy 98% of websites is closing in on 100%.

DevHub's proxy uses the latest web search best practices to ensure sites are not indexed as proxy is primarily used for performance marketing/ attribution.

Evidence of DevHub’s global prominence in servicing performance marketing agencies with reverse proxy in 2016,is evident in the numerous customers who deployed proxy solutions ahead of Google’s Expanded Text Ad requirements - based on DevHub’s growing arsenal of tools in web experience.

DevHub's Reverse Proxy solution is dynamic and supports all Bing and Google Expanded Text Ad requirements. An important feature which minimizes downtime is our proxy technology's use of robust caching - from images to page content - ensuring the site is always being served - and campaign dollars are being measured.

One way to leverage DevHub's Reverse Proxy technology is through our APIs which allow for:

  • Account provisioning
  • Deploying SSL at Scale
  • Analytics Reporting
  • Adding/ Disabling proxies
  • Sandbox environment for testing
  • Bulk update URLs
  • Automate domain registration

And we are thinking about what is next for proxy...allowing site publishing - by leveraging a site(s) existing assets to build from versus starting from scratch ...think...

  • Hide distracting navigation elements to tighten the conversion funnel
  • Write your own optimized copy and call to actions
  • Add any of DevHub's modules or integrations to pages
  • And of course.. track every interaction the visitor does to get the full view of how the campaign is performing

Mark Michael Author

Expertise and dedication define our company/team. Daniel Rust, a gifted software architect and Mark Michael a bold entrepreneur met in high school. They've been working together ever since.

DevHub recognized a gap in the CMS market between website builder and enterprise scale, and pounced, launching DevHub. DevHub received funding from the best VC and angel investors in Seattle, LA, NYC and Silicon Valley. From our downtown Seattle HQ, we successfully help big name global and national clients manage hundreds of thousands of digital products and millions of campaign performance dollars at scale.

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