Adobe has announced that their new Omniture based SocialAnalytics application has entered beta testing worldwide. This new application, built within the Adobe Online Marketing Suite, which was unveiled earlier this year. Adobe SocialAnalytics works by monitoring and aggregating all relevant activity from social networks and online communities and identifying key business metrics and brand perception. Using the suite, you can monitor and measure all of your social networks (including blogs, forums and the like) in multiple languages easily.
Here's some of the comments being made by current beta testers:
“Through social engagement we can offer responsive customer service, enhance customer engagement and drive contextual messaging. With the ability to tie our efforts to key performance indicators such as onsite behavior patterns and customer satisfaction we can further optimize the social experiences we provide.” – Chris Jenkins, Vodafone
“We have thousands of conversations every day about our brands across multiple social channels. Adobe SocialAnalytics will help us get valuable insights from these conversations that we can use to better meet the needs of our customers and drive ROI.” – Liz Boone, General Motors
Learn more about the Adobe Online Marketing Suite