CMS & Marketing Software

Acquia Lift Gets New User Experience and Personalization Capabilities

Acquia, the Drupal digital experience company, has announced some powerful new capabilities for Acquia Lift, their personalization platform.

Thousands of brands trust Acquia to handle their web presences and their digital experiences, including the BBC, Cisco, Stanford University, and the Australian Government.

Lift is Acquia’s SaaS solution for creating personalized and contextual digital experiences and is designed for customers to take advantage of personalization faster than ever before. It allows organizations to deliver personalized experiences in Drupal, as well as in any other digital platform.

With this new update, Acquia Lift now includes a simplified card-based, drag-and-drop user experience with the capability to access, unify and personalize content across Drupal and other digital platforms.

Marketers can get started fast by collecting profile data and gaining insight into buyer segments. Lift’s embedded syndication hub unifies content from across these platforms, transforming what was once a labor-intensive and duplicative effort.

With the ability to target prospects and customers in real time, marketers are able to adapt to audience behavior, driving faster conversions and bottom-line results.

Acquia Lift's New Features

  • A new card-based, intuitive UI with drag-and-drop content targeting
  • Merging anonymous and known visitor profiles
  • Enterprise CMS integration and content syndication from any source
  • Turnkey integration with Drupal 7 and Drupal 8
  • Real-time, adaptive segmentation
  • Behavioral targeting and A/B testing

In today's world, a personalized journey throughout a website or app is something that consumers expect by default. Acquia Lift has been known to deliver such experiences before this update, but I think the new user interface will go a long way to helping marketers craft evern better journeys for their customers.

“Lift Elevates Personalization”

Because Lift isn't Drupal-specific, brands can leverage this flexibility to capitalize on their existing technology investments and build on what they have. Javascript tags and flexible APIs make Lift easy for the IT team to implement, while an intuitive interface puts the keys into marketers’ hands to orchestrate their organization’s personalization initiatives.

Christopher Stone, Acquia's chief product officer, gave his insights into the newly updated Lift:

“Lift elevates personalization for every organization. Going well beyond the world of A/B testing and experimentation, Lift empowers digital teams to deliver holistically crafted experiences in real time. It’s a game changing cloud solution that redefines and simplifies the user model while providing delivery at global scale.”

To learn more about personalization with Acquia Lift visit www.acquia.com/acquia-lift. Plus, check out the pre-recorded webinar, “Unifying Content + Data: Why Context is the Future of Digital Experiences” at www.acquia.com/webinars.

Mike is the founder and editor of CMS Critic. He consults with vendors and the public to help them find the right products for their websites and businesses. When he's not working here, he's off mixing cocktails for his wife's website, The Kitchen Magpie. You can check out some of his great cocktail shots over on Instagram.