Acquia AI chatbot - robot floating over light with laptops on the left and right side.

This week, Acquia, a leading digital experience platform, announced new features in its digital asset management software, Acquia DAM (Widen Collective). The main attraction: an artificial intelligence chatbot that can assist users in creative workflows.

Acquia's new AI Assistant is integrated into the comments functionality of its review and proofing tool, Workflow. The feature allows users to collaborate on a piece of content or gather new ideas from the chatbot by asking questions in a conversational manner. The chatbot responds in seconds, helping users create and edit content faster, and receive feedback across the Workflow tool.

In the news release announcing the new features, Acquia provided several use cases for the new chatbot. These include copy suggestions for improving the written style of a project; ideas for visual design, imagery, or video; recommendations based on audience segmentation around interest or behavior; or even analyzing a competitor's content to help ensure differentiation.

“Great content is at the heart of every exceptional digital experience,” said Matthew Gonnering, SVP and GM, Acquia DAM. “Adding generative AI to the creative review process is an idea accelerator for marketers and designers. The new capabilities we’re introducing make it easier for content teams and marketing organizations to take full advantage of the amazing images, videos, copy, and more that they already have, to ensure consistency, and to spur creativity. We’re pleased to deliver these innovations, which are just the latest in a steady stream that distinguish Acquia DAM as the system of choice for creatives, content pros, and marketers across industries.”

What else is included?

Along with its AI assistant, Acquia announced several additional features and integrations for its DAM product:

  • Canva: Connects Canva's graphic design tools to Acquia DAM, allowing users to leverage thousands of designs and images – or create their own.
  • Jira: Automatically syncs content and metadata from Jira to Acquia DAM to improve team workflow.
  • Dropbox: Integrates with cloud storage and sharing software to access content shared with colleagues or collaborators.
  • Marq: Enables organizations using brand asset management software to connect to Acquia DAM and keep all brand assets in one place.
  • Salesforce: A new two-way sync with Salesforce saves customers time by allowing them to stay within Acquia DAM while uploading new content from Salesforce and automatically syncs assets and metadata from the DAM system to Salesforce to ensure consistency.

AI continues to evolve

With the emergence of large language models that power generative AI like ChatGPT, it's clear that search and conversational AI have become the norm.

Earlier this month, one of our critics chatted with Acquia's SVP of Product, Deanna Ballew, and Director of Product, Maggie Schroeder, and touched on the subject of AI. Both said the open source Drupal community had been working for months to create and improve AI functionality and design innovative solutions that are ahead of the curve. These new features in Acquia DAM clearly align with the company's goal of delivering high-utility applications that impact the user experience. 

About Acquia

Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that leverage their content and data assets to engage customers personally and at scale, enhance conversions, and help businesses stand out. Learn more at