marketing 49 posts




How to Choose The Best Marketing Automation System For You (In 3 Easy Steps)

How to Choose The Best Marketing Automation System For You (In 3 Easy Steps)

By Shaun Fyffe July 31, 2015 Articles and Editorials  Comments

Producing premium content is one thing, but maximizing its performance potential is whole other ball game. As you’ve carefully planned out the content marketing strategy for your company, you’ve likely got your content management system (CMS) up and running. While your CMS has been effective for your business thus far, it could yield even greater benefits when it is integrated with the right MAS. Read More →


Top 5 Email Marketing Platforms (For 2015 & Beyond)

Top 5 Email Marketing Platforms (For 2015 & Beyond)

By Sanjay Kumar July 27, 2015 Articles and Editorials  Comments

According to Radicati Group, a technology research center, the online world will boast 5 billion email accounts by 2017. It also predicts that email marketers will enjoy an average return of $44 for every dollar spent on (good) marketing techniques.In other words, email marketing is here to stay. Today, there are tons of bulk-email service providers that save you time and effort when reaching out to your email subscriber list. These services differ from each other in terms of the free email usage limits, trial periods and the number of free email campaigns.… Read More →



5 Ways Integrating CMS and Marketing Automation Software Can Benefit Your Business

5 Ways Integrating CMS and Marketing Automation Software Can Benefit Your Business

By Shaun Fyffe July 20, 2015 Articles and Editorials  Comments

At this point, you’ve certainly heard what content marketing can do for your business. Heck, since you’re here, you’ve most definitely heard the acronyms CMS (Content Management System), and MAS (Marketing Automation Software).You might not know exactly how each one can benefit your business, but what you’ve probably heard is that using them can boost the impact and return on investment of your content marketing efforts. All too often, these tools are recommended separately from each other.… Read More →