The complexity of multi-lingual marketing into many digital channels combined with regulated publishing environments has resulted in cumbersome workflow interfaces. The new CrownPeak UI removes these complexities and allows digital marketing content to be implemented quickly with a zero learning curve for new system users.

“Web content management plays a vital role in helping global 1000 enterprises achieve major business objectives including: managing the global brand, capturing new customers, launching new products and markets, and retaining customers,” stated Jim Howard, chief executive officer at CrownPeak. “The new CrownPeak user interface fundamentally changes what is expected of an enterprise WCM system. While WCM was once the domain of a select few – essentially an expert-only system – organizations can now expand their content contributor pool dramatically and enhance their online customer engagement as a result.”

The CrownPeak UI presents the entire content management dashboard workflow in one, easy-to-view, comprehensive screen. Content creators no longer need to toggle between multiple windows. They can seamlessly view, add, and share dynamic content, layouts, analytics, lead generation data, and web content optimization information in a single interface. The workflow is intuitively designed so communication with team members, recent file activity, tutorials, best practices tests, targets, and reports can be managed while a preview of the page being worked on remains in view.

IT departments can maintain control of the infrastructure while giving marketing the ability to serve visitors with the right content at the right time. The CrownPeak solution offers pre-integrated frameworks, the ability to deliver Cloud WCM globally without replicating IT infrastructure, and a platform-agnostic solution to import, export and publish data through standard protocols and formats.

“Great user interface design is based on intuitive application which is not usually found in the enterprise,” continued Howard. “Simplifying common tasks like finding, modifying and moving content through workflow, but still enabling the power to perform advanced tasks like adjusting workflow or targeting content to specific user segments, all in the same interface, was the requirement. Every CrownPeak customer will have access to a UI that achieves this objective. Furthermore, CrownPeak manages the system upgrade which enables every customer to toggle back and forth between the new and old interface on the day we hit general release. That’s the beauty of SaaS – we ensure that customers constantly receive the newest and most innovative technology.”

In addition to unveiling the new user interface during Gilbane Boston, executives from ACE Group and Progress Software will share product case studies demonstrating the effectiveness of the CrownPeak Cloud SaaS CMS approach. CrownPeak is also participating on a customer and engagement panel discussing how to reach a global audience.

More information about the benefits of a Cloud CMS System can be found in CrownPeak’s Resources Library. Enterprises interested in learning more about the new CrownPeak user interface can contact CrownPeak at800-887-1977 in the US; +44-203-384-6598 in Europe to request a demo or click here for additional contact details.

Watch “The BIG Shift: Building a Global Online Strategy with Cloud WCM”

As the podcast explains, Cloud WCM provides tangible and quantifiable benefits such as 80% faster deployments than on-premise CMS at 70% total cost of ownership (TCO), no hardware or software to purchase hence significantly reducing capital expenditure, global accessibility, no technical requirements resulting in better usability for business units, and much more.

Click here to watch the podcast.

To coincide with the availability of CrownPeak CMS on mobile devices, CrownPeak has launched a series of mobile templates to be used by their customers to create mobile versions of their sites. These templates will be provided, managed and supported by CrownPeak to enable every one of CrownPeak’s customers a feature-rich mobile site.

“We live in a world where there are already 450 million mobile internet users, soon to be a billion.  Enabling our customers to use the CrownPeak products from their mobile devices has been a big project, and we’re thrilled to be the only CMS product on the market to have taken this step” said Jim Howard, CrownPeak’s CEO.  “At the same time, our customers need their web sites and web marketing efforts to work for the mobile web, so we are adding a suite of powerful tools to our product to enable that as well.”

Google Chrome & Apple Safari

As part of the project to enable CrownPeak CMS for mobile devices, CrownPeak is also announcing support for Google Chrome on PC as well as Safari on Mac and PC.

To contact or learn more about CrownPeak go to http://www.CrownPeak.com.