crm 12 posts

Sales & Marketing – Fred Astaire and Ginger Rogers or Oil and Water?

Sales & Marketing – Fred Astaire and Ginger Rogers or Oil and Water?

By Judi Cousineau January 8, 2014 (Updated: February 7, 2014) Articles and Editorials  Comments

In both small and large organizations, Sales and Marketing functions are interconnected. These two teams have never been more entwined than they are today. As the majority of Marketing efforts goes digital the ability to generate and qualify leads and pass information rich prospects to Sales means a shortened Sales cycle and more Sales.  Read More →

The Importance of Integrated CMS & CRM Systems

By Mike Johnston January 12, 2012 (Updated: June 25, 2013) Articles and Editorials  Comments

In today’s world customer relationship management systems are used by millions of businesses, have many applications and can provide extremely valuable information to companies. A good CRM information system will cover a number of areas within an enterprise, ranging from tracking and analytics to streamlining all areas of the sales process and marketing.… Read More →

The Relationship between CRM and CMS

By Mike Johnston November 30, 2011 (Updated: May 31, 2013) Articles and Editorials  Comments

In business, it is possible to use various types of software to help make processes more efficient. For instance, the majority of businesses collect data about what is going on in their company; this could be information relating to finance, sales and the type of customers who tend to use their services. Computer software can be used to manage and analyse this data more successfully, meaning it offers as much value to the business as possible and the most accurate results are produced.Two common types of software used to do this are CRM software and CMS applications.… Read More →

Using Relationship Management to Understand Efficiency

By Mike Johnston November 21, 2011 (Updated: May 31, 2013) Articles and Editorials  Comments

Efficiency is something that is continuously cited by businesses as something they take very seriously. However, despite this prioritising of efficiency, relatively few businesses actually invest in infrastructure that could help them to become more efficient. This means that while many businesses are operating well, they aren’t necessarily achieving their full potential.… Read More →