Adobe announces the availability of Adobe® CQ eCommerce, providing digital marketers capabilities for managing and optimizing the entire buying process on websites, mobile devices and social media. With Adobe Web Experience Management (WEM), part of the Adobe Digital Marketing Suite, organizations can now quickly deliver branded, personalized experiences across online channels that incorporate powerful e-commerce functionality.
Adobe CQ eCommerce comes integrated with market-leading technology from hybris, a provider of multichannel commerce and communication software. As part of a recently announced partnership, the companies are also jointly selling and promoting the Adobe solution to customers worldwide, with implementation services provided by global agency and system integrator partners. Additionally, customers have the flexibility to integrate Adobe WEM with e-commerce platforms of choice, via a standard set of included application programming interfaces.
“It’s well established that the ability of online retailers to differentiate from competition is a must, and consistent, personalized customer experience is the means for doing so,” said Kevin Cochrane, vice president of Product Strategy and Solution Marketing, Adobe. “Whether delivered on-premise or in the cloud, on a desktop, tablet or smartphone, the online buying process has to be delivered flawlessly the first time. Digital marketers can count on our Web Experience Management solution and integrated CQ eCommerce capabilities to meet the heightened expectations of consumers.”
“Through partnership with Adobe and leveraging the strengths of our respective technologies, we’re now delivering to market a platform to create consistent brand experiences across channels,” said Carsten Thoma, chief operating officer, hybris. “Our joint customers will benefit from Adobe’s broad leadership in Web Experience Management and ours in multichannel commerce. The result will be clients who can rapidly deploy compelling commerce sites with rich, personalized content.”
Adobe brings so much to the table with Web Experience Management. More information at www.adobe.com.
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Stephen Trapanese is a Network Administrator, freelance writer, contributing writer for CMScritic.com, and WordPress enthusiast. He feels like the most fun he has with technology is finding ways to help people use it to make their life or job easier.