Acquia today unveiled the Acquia Cloud Site Factory, a turnkey digital experience platform that empowers marketers to deliver hundreds or thousands of brand, campaign and promotional websites with agility, velocity and freedom.
Acquia Cloud Site Factory provides Digital Experiences as a Service, enabling marketers to create dynamic, highly-branded sites in minutes with pre-configured templates that include repeatable content, design and structure. It provides an intuitive authoring experience so even non-technical users can create effective, content-rich sites rapidly, without the extensive training or coding that traditional, proprietary web platforms require. With Acquia Cloud Site Factory, marketers can dedicate their time to creating unique branded experiences built on the open source Drupal content management system.
“Global organizations that struggle to keep up with the pace of change for their digital marketing initiatives now have a solution for building immersive experiences across their brands with Acquia Cloud Site Factory,” said Tom Erickson, Acquia CEO. “We’re knocking down the barriers of cost, procurement, and technical complexity so organizations can grow their capacity to support multiple brands and gain the freedom to disrupt their markets with engaging campaigns and digital experiences that win market share and increase revenues.”
As a fully managed service, Acquia Cloud Site Factory enables organizations to focus on the core elements of their business, simplifying the operations and management of their digital experience platform to Acquia. Site builders have the freedom to add any of the 20,000 Drupal modules to their own site factory, while managing their multi-site deployments from a centralized dashboard to automate actions and reduce their maintenance burden. With a single dashboard, Acquia Cloud Site Factory makes it possible for just a few administrators to build and manage hundreds of sites, managing users centrally, and integrate sites with their entire digital marketing toolset.
Acquia Cloud Site Factory is a great fit for media and entertainment companies, as well as consumer products companies with many brand and campaign sites. Additionally, digital agencies who create and run digital campaigns for clients and franchise business owners who want to deliver cost-effective, consistent digital platforms to their franchisees can do so at a fraction of the cost of proprietary alternatives.
Interscope, a division of Universal Music Group, is one company that is taking advantage of Acquia Cloud Site Factory, integrated with their digital marketing toolset, to promote many of its artists with highly branded sites. Among the more than two dozen artists who were part of Interscope’s initial launch on the platform are Lauren Alaina, Ahsan, Mary J. Blige, Dr. Dre, Nelly Furtado, Lady Gaga, Candice Glover, Matthew Koma, LMFAO, One Republic, Phillip Phillips, Timbaland, and Zedd.
“Connecting music fans with the artists and music that they love requires a great digital experience. Our artist sites bring together social interactions, great audio and video content, touring and appearance details and opportunities to purchase and download music,” said Lee Hammond, vice president of digital at Interscope. “Digital is the connection point for our artists, the place where we engage fans with exclusive content and opportunities, promote new releases and start the conversation with fans. Acquia Cloud Site Factory provides the agility to bring sites for new artist or campaigns to market quickly with the same great experience and contextual engagement that we offer across our label.”
Using Acquia Cloud Site Factory, organizations will accelerate digital campaign execution while reducing the costs and complexity of managing an expensive, bespoke multi-site platform. Acquia Cloud Site Factory is a better platform to create and manage multi-site deployments at scale, simplifying new site creation based on pre-configured templates and automating multi-site management tasks. Most importantly, each site benefits from the innovation that only the Drupal open source content management system can deliver.
To learn more about Acquia Cloud Site Factory, attend a webinar on July 25 on How to Create Websites at Scale: An Experience Management Imperative, or visit www.acquia.com.
Mike Johnston Author
Mike started CMS Critic in 2008 and has become a recognizable face and valued expert in the world of content management. He has worked with many small business and enterprises to establish their online presence and to assist with marketing strategies. If you are interested in working with him, drop him a line.